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Local News

Joliet Slammers still lining up stadium sponsor

The former Silver Cross Field is seen Tuesday in Joliet. The field lost its naming rights sponsor last year, but has not yet announced a new sponsor.
The former Silver Cross Field is seen Tuesday in Joliet. The field lost its naming rights sponsor last year, but has not yet announced a new sponsor.

JOLIET – The Joliet Slammers have been announcing new developments for the 2017 season, but a new stadium sponsor has not been one of them.

The Slammers are not saying much about the pursuit of a new naming rights sponsor for the baseball season other than that they continue to work on it.

“We’re still looking for a naming rights sponsor,” general manager Heather Mills said. “We’re still targeting businesses.”

The Silver Cross Field name is still on the stadium. It has been the only name the baseball park has had since it opened in 2002. But Silver Cross Hospital’s 15-year naming rights contract expired at the end of 2016.

The Slammers announced in August that the team was seeking a new stadium sponsor after Silver Cross Hospital decided not to renew its contract.

Silver Cross was signed up in November 2001 for a 15-year deal before the opening season of the then Joliet JackHammers. The naming rights deal was valued at $150,000 a year, although what Silver Cross paid was affected by attendance.

The Slammers in a community impact report for 2014 said the city received $35,100 in naming rights revenue that year. The city gets 60 percent of naming rights revenue, and the Slammers get 40 percent.

City Manager Jim Hock said city officials have a meeting scheduled in early February to talk with Slammers principal owner Nick Semaca about naming rights and other matters related to the city-owned stadium.

“There’s nothing new on the naming rights,” Hock said Tuesday.

“There’s nothing specific I can tell,” Mills said.

The absence of a stadium sponsor “hasn’t really affected our day-to-day business,” she said. The Slammers front office continues to line up sponsorships, which run from $250 spots in the program book on sale on game days to stadium naming rights, the biggest sponsorship.

The coming season is a big one for the Slammers. The team is hosting the Frontier League All-Star Game on July 12.

The event includes three days of activities, and the Slammers earlier this year announced a partnership with Mistwood Golf Club, which will host a golf outing at its Romeoville course. Mistwood also will host the Frontier League Hall of Fame Induction Ceremony at the Grand Ballroom at Joliet Union Station.

The Slammers also have added a second youth baseball tournament for the summer. The team is pursuing youth tournaments to attract more travelers to Joliet. Teams will come from Indiana and Wisconsin as well as Illinois.

The Slammers have added a Royalty Night on July 22 in addition to its two Princess Nights, for which girls dress up as princesses. On Royalty Night, the princesses can bring a prince.

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NEW DEVELOPMENTS AT SLAMMERS’ STADIUM

• Second youth tournament added. An ages 15 and under tournament will be June 16 to 18. The 16 and under tournament will be June 30 to July 2.

• Frontier League All-Star Game events July 10 to 12 include a new partnership with Mistwood Golf Club, which will host a golf tournament July 11 at its Romeoville golf course and will host the Frontier League Hall of Fame Induction Ceremony on July 12 at the Grand Ballroom at Joliet Union Station.

• New Royalty Night on July 22 will be added to two Princess Nights, scheduled for June 2 and Aug. 11.

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