JOLIET – The Slammers got a lot of publicity and hope to see some new fans this year from the promotional campaign with Cards Against Humanity.
The Slammers annual Community Impact Report devotes a special section to Cards Against Humanity, the edgy, adult card game that has hung a banner at the Joliet stadium since early December.
The “Cards Against Humanity Baseball Place” banner will be taken down, Slammers General Manager Heather Mills told the Joliet City Council last week.
“It will come down in the next month or so,” Mills said.
But the team hopes the Cards Against Humanity campaign has lasting effects.
Cards Against Humanity sent out 150,000 vouchers to Slammers’ games to followers of its holiday season promotional campaign, which included a false and satirical claim to have acquired the naming rights to the Joliet baseball stadium.
Mills said the promotion did generate some true interest in the Slammers and potential visits to Joliet.
“We actually are getting calls to the ballpark every week – people planning their vacations, coming to Joliet,” she told the council while presenting the Community Impact Report.
People have contacted the Slammers from as far as Ontario, Canada, and San Jose, California, she said.
Referring to the 150,000 vouchers that went throughout the United States and beyond, Mills said that “we’d be thrilled if 10 percent of those people used their vouchers.”
The Community Impact Report stated that the Cards Against Humanity campaign gave the Slammers TV exposure in Washington, D.C., Dallas and New Orleans. Radio coverage came from as far as Germany and Brooklyn.
Indeed, many media outlets reported the Cards Against Humanity claim to have bought naming rights for the city-owned Joliet Route 66 Stadium without checking to determine if it was true. In fact, the team has not been able to sell naming rights to the stadium since a 15-year agreement with Silver Cross Hospital expired at the end of 2016.
Another Slammers’ promotion that attracted worldwide attention last season was the Joliet prison replica created as a souvenir for the Frontier League All-Star Game played at Joliet Route 66 Stadium.
“People were really excited about the prison replica,” Mills said. “And, we continue to hear from people across the United States trying to get their hands on one.”