JCPenney has partnered with Fanatics, the global leader for officially licensed sports merchandise, to launch Fanatics shops designed to entice loyal sports fans to see and buy the latest and most popular team apparel right inside their local JCPenney store.
Customers can find Fanatics shops exclusively in 325 JCPenney stores, including the one in Louis Joliet Mall, according to a news release from the company.
The shops feature a curated selection of local collegiate and professional sports team merchandise, representing all major sports leagues. Building on the company’s existing partnership with Fanatics, JCPenney plans to introduce approximately 325 additional Fanatics destinations by the back-to-school season for a total of 650 shops.
“Fanatics offers fans the world’s largest collection of official sports brands, merchandise and apparel in the industry,” said James Starke, senior vice president and head of merchandising.
The approximately 650-square-foot shops feature modern fixtures, bold graphics and stylized mannequins showcasing T-shirts, sideline apparel, specialty jerseys and more from leading national brands.