Stephanie Peterson, head of communications for IHOP, was recognized by PR News as a Top Women in Public Relations during the professional organization’s yearly luncheon in late January in New York City.
The annual award, which honors a select group of bold women who are making an impact in the communication field, reflected Peterson’s leadership and ability to deliver meaningful results in her field.
In 2018, she orchestrated the most successful PR campaign in the iconic brand’s 60 year history when IHOP temporarily changed its name to the International House of Burgers (IHOB).
The effort resulted in more than 22,000 stories in a matter of days across leading news, lifestyle and entertainment outlets. Everyone from USA Today and The Wall Street Journal to The Tonight Show with Jimmy Fallon and The TODAY Show were talking about the launch of IHOPs’ new burgers.
In addition to the IHOB campaign, Peterson also successfully created and launched the brands’ first line of merchandise—PancakeWear and oversaw the company’s 60 year anniversary celebration. Prior to joining IHOP in 2016, she held communication leadership roles at PepsiCo, KIND Snacks and Dow Chemical.
Peterson is a graduate of Lockport Township High School and the University of Illinois in Champaign. She currently resides in Los Angeles, California. She is the daughter of Rick and Gayle Peterson of Lockport.