The city of Crest Hill is embarking on a collaborative, citywide community branding and marketing project designed to highlight the city’s attributes and characteristics as it approaches its 60th anniversary in 2020.
A key element of the branding project is gathering input from Crest Hill residents and businesses to create a strong brand and message that is reflective of the city, according to a news release.
“We want to tell Crest Hill’s story and showcase what makes our community special,” Mayor Raymond R. Soliman said. “We value community feedback in identifying the brand, enhancing the city’s image and celebrating what makes it a great place.”
The effort was a primary recommendation of the city’s 2014 Comprehensive Plan.
Crest Hill is partnering with the University of Illinois-Springfield’s Survey Research Office to collect feedback via a survey mailed to each household and business in the community. Residents and business owners are asked to fill out the survey and return it using an enclosed business reply postage-paid envelope by Sept. 6.
Survey results will help the team develop communications and marketing strategies designed to raise Crest Hill’s profile to attract new residents, visitors and support economic growth, Soliman said. The responses are part of the branding and marketing recommendations and plan that will be completed and presented this year.