It is, Kraft agrees. But many kids in the 21st century haven't experienced that fun yet.
“We are becoming a very technology driven society,” Kraft said. “When you’re in the grocery store, how many times do you see a 1 and 2-year-old with phones in their hands? I think this is just an easy thing to do to occupy a child’s time. And so, I think, we have to compete against it.
“I think we have to use other angles and make things a lot more in your face: ‘Ooh, this is going to be fun.’ I’m not saying that’s right. I think that’s the way society is going right now. How can you enjoy reading if you have no idea what it’s supposed to be like? It’s a lot of work to put it together. But we feel it’s worth it to instill that love of reading.”
Besides, One School, One Book brings out the adults’ creativity, too. Montana recalled the skit she and Kraft filmed. Kraft had dressed up as an Oompa-Loompa and Montana expressed concern Kraft was taking the experience too far.
The cure was a chocolate bar.
But during the skit, the duo posed a trivia question: In the book, who was most excited when Charlie found the golden ticket?
Do you know the answer?
(Pictured above are Melissa Tallman (interventionist) as Violet Beauregarde and Sara Weeks fourth grade teacher) as reporter Nestle Crunch).