Versiti, Inc., an international leader in blood health innovation, is launching a community awareness campaign to announce that its five Midwest blood centers transitioned this year to one unified Versiti brand.
Locally, Heartland Blood Centers is now known as Versiti Blood Center of Illinois. Other state locations include Versiti Blood Center of Indiana; Versiti Blood Center of Michigan; Versiti Blood Center of Ohio; and Versiti Blood Center of Wisconsin.
The rebranding reflects Versiti’s unique expertise and the strength of all of its blood centers, as well as its unwavering commitment to its non-profit mission and to the hospitals and patients in the community first and foremost.
Versiti Blood Center of Wisconsin spearheaded the creation of Versiti in 2014 by affiliating with partner blood centers in the Midwest to create a stronger organization to save more lives, improve patient outcomes, provide higher quality services and reduce cost of care for its hospitals.
Versiti is now the fifth largest blood provider in the U.S.
For more information, visit versiti.org.