Joliet West High School senior Aaron Travis has started his own business, “Competence Capital,” a clothing company with an empowering message for youth.
The idea for the company was spurred through concepts taught within the Exploring Entrepreneurship course instructed by Mr. Neil Luchetti at Joliet West.
In the Exploring Entrepreneurship course, students are introduced to entrepreneurship, they identify characteristics of the entrepreneur, and evaluate business and product opportunities. They also engage in customer discovery, design thinking, feasibility, financing and planning for success.
For more information about Competence Capital merchandise, visit competence-capital.com.